PRODUCTION : audiovisual production

 The filming and editing of the audiovisual  production part of your coursework ( music video or television show opening sequence ) must be completed by the February halfterm. 

Make sure you have carefully studied the requirements of the brief and the guidance on the Production page and you understand the producer , audience  and the specific instructions you need to follow  such as locations, content , cast numbers , range of camera shots etc. as this will be how the work is marked. 

If you feel filming the audiovisual production is impossible due to Covid restrictions , and you can't access key locations or cast members , you can choose the backup option detailed on the production page HERE 

 However , the backup option requires a lot of work and 40 storyboard cells or shot descriptions.

Planning  tips :

Come up with ideas for narrative or specific shots, use of music etc. by looking at similar videos/scenes in your genre for inspiration

Make sure your plans for the  audiovisual  production match and connect with the print production 

Music video : use the lyrics or mood of your chosen song to inspire the content of the video

TV : Make sure your plan includes at least three characters and at least two different filming locations

To plan the content of your work thoroughly and effectively , make sure you have completed a simple storyboard or a shot list  as well as a production schedule detailing dates, times, locations, cast list, props etc. 

Try to make sure you have planned the narrative and  content and you can begin filming over the holidays.  You can book equipment over the holidays or during college time with Romilly in the media office.

Filming tips :

shoot the entire content of your video-sequence a number of times from a range of angles : it'll demonstrate creativity and hugely help the editing process

shoot all scenes needed on one location on the same day to help continuity and realism..reshoots are challenging to organise 

Make sure all shots are technically well-executed as you can't fix this in the editing process ! 

use a tripod/phone adaptor ( available to book ASAP from Romilly ) to ensure no unwanted shaky cameras...this will lose marks

PAPER 2 ONLINE Media Text 2 : Attitude

        

                                                                             Homepage


                                             Powerpoint     Essential analyis and summary

 Using the above  links , explain  the following elements about the  Attitude website

Text

Analyse the design, layout, use of colour and content of the website...who do you feel is the target audience  ? Consider sexuality, age, gender , ethniciity, class ?  Are there any ways for the audience to feed back and interact with the website ?

Representation :   How is masculinity and sexuality represented in the website  ? Are certain stereotypes or elements foregrounded or given higher priority and focused upon more than others ?
If so, why ? Link to the target audience  


Industry:  How does  the website make money ?

                How closely linked is the website to the Attitude magazine in terms of ownership,
                  content and style  ?



Theory : summarise these theories and explain to what extent each theory can be applied  to the text  and audiences of  Attitude . You should also evaluate the theories and explain how effective you feel they are  

 Hall : stereotypes

Gauntlett : identity theory

Gerbner : Cultivation theory

Shirky : End of audience

PAPER 2 : Online Media 1 : ZOELLA

SOCIAL MEDIA IN THE ONLINE AGE

You will look at the role played by blogs and websites in the media today, exploring the way in
which these convergent media platforms increasingly overlap, as well as investigating the potential that they offer for self-representation.

The changing relationship between media producers and audiences will be considered, as the idea that media consumers have now become producers who regularly and actively participate in the creation and dissemination of media content online.

The impact of digitally convergent media platforms on media production, distribution and

circulation will also be explored.



  Text 1  : " Zoella "  : GENERAL ANALYSIS 

You should be mainly analysing her  blog and her  youtube channels  ( the archived  Zoella content and her recent  Zoe Sugg channel ) as well as her other outlets on insta,twitter etc.




Analyse and summarise the  content and purpose  of her blog/ youtube channel and insta

What areas of life does she focus on ?
Who is her main target audience ?

Does she simply entertain her audience or support,give advice and educate ?

What is her mode of address ?

Are there any differences between the  content and purpose of her various blogs and online channels ?

How does Zoella produce  income ? This link  will help and here's an article about youtube and its income channels




How can her audience interact with  or give feedback to Zoella/Zoe ? Here's an article about Zoella's rise to success and how she relates to her audience

Define parasocial interaction in your own words




Summarise the representation of gender as well as other representations  such as age , class or ethnicity that are most dominant in her blogs. You can also explain any use of stereotypes and  gender performativity along with relevant technical codes such as body language, use of colour, props and formatting.

What are the main differences between Zoella and Zoe Sugg as representations ?

How has her content , representation of herself and the use of technical codes in her youtube videos changed over time ?  Analyse the earliest and latest videos on her youtube channel 

THEORY  : Butler

PAPER 2 Section A TELEVISION EXAM QUESTION ( text)

Apply Neale's genre theory to your chosen television texts 

 Life on Mars s1 ep1 and The Bridge s3 ep1

 ( 30 marks ) ( 1200-2000 words approximately  )

You should explore all relevant parts of Neale's genre theory and how it applies to your texts , such as use and subversion of genre conventions , hybrid genre and subgenres, how genres evolve and develop and also the way certain  genres are popularised and  marketed to audiences . You can also mention any other relevant points about genre and narrative to develop your answer 

Here are some exemplar responses for a different question on the same texts

This structure may be useful :

POINTS ( several relevant effective and detailed points )

e.g 

Use and subversion of genre conventions

Development and history of specific genre or subgenre  

Any issues of representation of gender, social issues, ethnicity, time period, national identity etc. in programme /genre/subgenre  

Main character and how they link to audience expectations, representation of gender etc. and genre conventions 

EVIDENCE

Specific and relevant examples from the episodes , focusing on technical codes such as camera shots, lighting and colour ,setting , stock characters etc, 

EXPLAIN

Develop your point , contrast to other texts tor other points you've made, link to theory,  make further related points about technical codes 

 

PAPER 2 TELEVISION Key text 2 THE BRIDGE series 3 episode 1

1  Research and summarise  the key events of series 1 and 2 , particularly any information about Sigga's  previous   partner.

wikipedia page

2 Watch  Series 3 episode 1 on iplayer

KEY TEXT EPISODE   SERIES 3 EPISODE 1      LINK

Answer these questions

1  What genre conventions of crime drama did the episode include ?

( characters, themes, events , technical codes )

2  What genre conventions of  the subgenre of Nordic Noir did the episode include ?

( social themes, dark mood, use of violence )

Refer and summarise the history of Nordic Noir and refer to key conventions, writers , characters and programmes

Feature length documentary ( focus on Nordic Noir history and fiction

good article about Nordic Noir and list of key television programmes

50 seconds of Nordic Noir

3  Summarise the main character  of Sigga  ( the lead investigator)

( personality. relationships, methods )

5  Would you define the narrative and plot  as single strand or multi strand  ?  Restricted or unrestricted narrative ?

5  Which narrative elements , plot strands and enigmas were resolved by the end of the episode and which were unresolved ?

 

PRODUCTION : storyboarding first section of audiovisual product

 Using the template below, complete a storyboard ( 10 shots )  of the opening sequence of shots of your music video or television sequence. This should not include the title sequence.

You can only use original drawings or photos , and these images should accurately  show the content and  the  type/angle/size and lighting of shot you plan to use in your filming. 

The exact setting /costume/props/actor does not need to be used but try to make it is as similar as you can.

Add as much detail as you can using media terminology in the written sections.  

LINK TO STORYBOARD TEMPLATE 

PRODUCTION :PRINT PRODUCTION TASKS

You need to complete and submit  the  print production tasks ( and your  statement of aims )  by halfterm   (October  22 ) via the submission section on mooodle

If you have previously submitted , please replace with the latest versions

We will then be moving on to the audiovisual tasks

 

MUSIC MARKETING OPTION

1  Front cover of a new mainstream magazine that appeals to the mainstream 16-25 audience

Thus can be any genre of mainstream magazine such as  a general lifestyle magazine or weekend supplement, or a music/ entertainment  magazine.

       

            MUST INCLUDE :

Original title and masthead for the magazine; strapline

• Cover price and barcode

• Main cover image of the band or artist to establish their identity

• Main cover line relating to the artist or band plus at least 2 further cover lines

                                AND    

2    2 page spread magazine article (or extract from a longer article) of  about 300 words,  featuring             your artist 

               MUST INCLUDE 

 • An interview with the artist or band discussing the concept for the music video and the process of         making it 

Headline and stand-first, sub-headings, column layout appropriate to the  genre of mainstream magazine

 Details of the latest single release/availability of the music video

 One main image and additional smaller/minor images (all original and different from the images on the cover); these may include photographs of the artist/s on the music video set, but ‘stills’ from the music video must not be used

 At least one pull-quote; links to the artist or band’s website and social media channels

    

                                                 OR

FILM MARKETING OPTION

1  Poster advertising the release  of your new  television  programme on E4 or BBC3

              

 MUST INCLUDE :

• Original title for the television programme

• One main image (original and different from the images on the DVD/Blu-ray

cover)

• An element of narrative, for example enigma or character types

• Production company/broadcaster logo

• Release date

                                               AND

2  Front and back cover for the  DVD or Blu-ray box set

MUST INCLUDE

DVD/Blu-ray front cover:

• Original title for the television programme

• At least one main image (original and different from the images on the back

cover and poster)

• Age rating

Spine:

• Title, production company logo, age rating

DVD/Blu-ray back cover:

• At least one main image (original and different from the images on the front cover and poster)

• Three ‘thumbnail’ images depicting different scenes from the programme

• Promotional ‘blurb’ for the television programme (approximately 150 words), including reference to narrative disruption and/or equilibrium . Key information about the setting , plot and characters/actors  of your TV programme   , such as narrative disruption and/or equilibrium , conflict and key events.

Cast list and any other written information , such as review /tag lines 

• Billing block

• Production company/broadcaster logo, age rating and technical information

  

  DEADLINE  FRIDAY MAY 28

OTHER DOCUMENTS AND HELP

LINK TO BRIEFS     read carefully to ensure you are completing all of the requirements ( text,cover lines, formatting etc)

Example 1 of a good statement of aims ( band 5 )


Example 2 of a good  statement of aims ( band 5)

Examples of  magazine 2 page spreads 

Examples of some DVD blurbs ( you need to write more ! )

Examples of DVD covers

 

PAPER 2 A TELEVISON : Life on Mars text analysis

LINK TO EPISODE 1

Full revision pack


70s cop shows    INFORMATION



Summarise the key points about  S1 ep 1 of Life on Mars in the following areas



Genre (  Life on Mars is a hybrid genre text)


Use of  conventions in crime and scifi genre  (  characters, settings, narrative , iconography etc.)  and how they are followed or subverted . Link to Neale's genre theory and how the text is a combination of  familiar and different genre elements .



Narrative


Barthes enigma codes :  what enigmas ( mysteries ) remain unsolved by the end of the episode ? Are any solved ?

Is the episode a restricted or unrestricted narrative ?

 Representations

How are gender, ethnicity, the police and wider society represented in both the 1970s and modern day narratives of the episode ? Look at career and job roles, attitudes towards opposite genders , attitudes towards the law, use of technology , crime detection methods  etc. 

You should focus on these characters in particular :

Sam Tyler

Gene Hunt

Annie Cartwright

Nelson

BLOG ON REPRESENTATION

PAPER 2A Crime Drama : LUTHER AND OTHER EXAMPLES

Apply the genre codes of  crime drama ( the chart in the  previous post ) to  Luther , with examples from any episodes you have seen, explaining how it matches or subverts the basic genre  and narrative conventions. 

LUTHER SERIES 2 EPISODE 1  LINK

EPISODE 2  LINK   analyse how the narrative is resolved and which  enigmas are solved

LUTHER:  Knowledge organiser  LINK  ( more detailed information )

OTHER CRIME DRAMAS

Complete this short quiz on TV crime drama

Explore the Crime Drama section on BBC player ( LINK)  and find examples of three different programmes in three different crime subgenres. Use the list of categories in crime below

• The Detective or investigative  crime drama s a subgenre of crime fiction and drama   in which an investigator or a detective—either professional, amateur, or retired—investigates a crime, often murder.
• The cozy mystery is a subgenre of detective fiction in which profanity, sex, and violence are downplayed or treated humorously.
• The whodunit, the most common form of detective fiction, features a complex, plot-driven story in which the reader is provided with clues from which the identity of the perpetrator of the crime may be deduced before the solution is revealed at the end of the book.
• The historical whodunnit is also a subgenre of historical fiction. The setting of the story and the crime have some historical significance.
• The locked-room mystery is a specialized kind of a whodunit in which the crime is committed under apparently impossible circumstances, such as a locked room, which no intruder could have entered or left.
• The American hardboiled school is distinguished by the unsentimental portrayal of sex and violence; the sleuth usually also confronts danger and engages in violence.
• The police procedural is a story in which the detective is a member of the police, thus the activities of a police force are usually convincingly depicted.
• Forensic crime drama is similar to the police procedural. The investigator whom the reader follows is usually a medical examiner or pathologist; they must use the forensic evidence left on the body and at the crime scene to catch the killer. 
• In a legal  or courtroom crime drama  the major characters are lawyers and their employees, and they become involved in proving their cases.
• In spy novels, the major characters are spies, usually working for an intelligence agency.
• The caper story and the criminal novel are stories told from the point of view of the criminals.
• The psychological thriller or psychological suspense, a specific subgenre of the thriller, also incorporates elements from detective fiction, as the protagonist must solve the mystery of the psychological conflict presented in these stories.
• The parody or spoof uses humor or sarcasm.
• The crime thriller has the central characters involved in crime, either in its investigation, as the perpetrator, or less commonly, a victim.
• the rural crime drama is set in the countryside rather than the city and may also be a cozy or parody crime drama
• The prison crime drama uses prison as the setting and the focus is usually on a prisoner

There are others...see if you can find ones that subvert or don't fit into these categories !

PAPER 2 A CRIME DRAMA

       BASIC  CRIME TV GENRE CONVENTIONS

Genre Convention	Stereotypical (Repetition)
Subgenres/links to other genres Characters see presentation below for more information	e..g  forensic , prison,investigative , whodunnit conventions from horror/action etc.      Investigator /Detective – Maverick ,troubled past, expert in solving crime unconventionally  Supportive / Conventional/ Antagonistic  Boss Supportive /Conventional Sidekick Supportive/ Conventional/ Antagonistic colleagues  Psychological expert , IT expert, forensic expert Villain ( usually murderer )    Nemesis ( long-term equal or flipside of detective)
Locations/Settings	City – more people = more crime Industrial spaces /dark side of city Interrogation Room Criminal dwellings Crime scenes Morgue  Domestic settings
Iconography (objects/props/ clothing etc) often used symbolically to indicate power, authority , morality etc.	e.g Police uniform Police badge Police cars Technology  e.g survellience,recording Weapons Informal clothing ( superior status of  investigators)
Narrative Structure	Began with a crime  Criminal identity revealed ? Search for evidence Crime solved  Enigmas ?  All solved within episode /series ? Usually linear Single strand plotline or multiple strand with subplots ?
Technical and Audio Codes (camera shots/angles/ editing/filter/ sound effects/ dialogue/ sound track etc)	Fast paced editing for chases Close-up to medium shots of characters when interrogating (intense camera shots) Low and high angles used to show status Police siren Police jargon – technical dialogue  Sound track to match pace or emotion of scene At times there is no sound and left in silence for tension or to hear dialogue

Applying  Neale's genre conventions to stock characters

PROGRESS EXAM QUESTION : Print production

 Your progress exam question this week  will be  a Paper 1 Section A question ( 1 hour /30 marks ) on analysing genre  and representation in the Kiss of the Vampire key text and one unseen print text. 

Genre analysis  can include how the visual elements  (images , iconography, colour, layout and language)  suggest , follow or subvert genre conventions and the  audience expectations of the content and narrative of the media product. 

Representation can include looking at how gender, ethnicity , age or qualities such as  power, sexuality or national identity are represented in the poster , as well as what the characters represent in terms of genre conventions

 

You should look at the technical codes ( use of images , layout, language, colour etc. ) and use some relevant theory ( e.g Neale on genre , Hall on representation) to support your points.

You can also choose to make other relevant points about industry such as franchises , audience ,budget etc. and any historical or social context

Please use the following resources and links to help you plan : you don't need to cover all of this content.   

Kiss of the vampire basic summary

Kiss of the vampire  Eduqas resource sheet

Kiss of the vampire more information and research

Genre and genre theory  presentation in Kiss of the Vampire 

You will be given a copy of both texts during the exam and you can bring in 1 single page of  notes

DON'T FORGET :  THIS PROGRESS EXAM WILL HELP DEFINE YOUR PREDICTED GRADE  AND GUIDE CONTENT AND YOUR LEARNING GOALS  IN THE SECOND YEAR SO DO YOUR BEST ! 

ESSENTIAL TASK : Statement of Aims

DRAFT STATEMENT OF AIMS ( for the cross-media production )  ( 450-550 words )


You will be required to complete a brief outline of your aims and intentions for your media production.

 This will enable you to explain the ways in which you will apply knowledge and
understanding of  key terminology and technical codes  to the production and target the intended
audience in specific ways.  For example :

Choice of main image on cover/poster

Title of products 

Layout and colour choices

Choice of cover lines and written content on cover

Layout/formatting  and image selection in magazine article/DVD cover

Selection about language and content of article/blurb 

Reason for narrative/setting   of music video e.g connetion to song lyrics, artist profile

How music video will use performance

Ideas for technical choices in music video e.g  closeups , colour ,editing

 

You can also demonstrate how you have considered the relevant producer and genre of your products.



DEADLINE : May 28 



Example 1 of a good statement of aims ( band 5 )


Example 2 of a good  statement of aims ( band 5)

PRINT EXAMPLES : Magazine 2 page spreads

 The articles must follow the instructions on the brief and the blog , but as you can see you can be more  bold and experimental in terms of layout and design than the more conventional front cover

PRINT EXAMPLES : DVD covers

 

PRINT EXAMPLES : TELEVISION POSTERS

                                      

                                                 TELEVISION POSTERS 

PRODUCTION : Defining your original artist or programme

Complete the following categories as listed to help plan key content of your production and initial ideas about the audiovisual production. This will help ensure the print task ( magazine cover/article or DVD covers/poster ) are effective and you have a clear concept of your cross-media production and the tasks relate to each other effectively.

Artist /programme title ( must be a new original artist or programme )  

Genre ( including any related subgenres )

Brief summary of artist / programme (biography / overall content, characters  and themes) 

Similar artists/programmes  ( similar in genre/audience and must have been released by target producer )

Song  to use  / TV episode plot  summary 

( the song you use  can be an existing release but must not have an official music video)

Initial Narrative/ performance  ideas for video/sequence

Initial ideas for use or subversions of genre conventions 

Initial ideas for use of technical codes in video/sequence  e.g lighting, settings , props and costume, use of camera 

PRODUCTION : Producer research

You need to research information  about the  potential producers  of your media products to ensure that any ideas you have are well-targeted and suitable.  

Depending upon which brief you have chosen , summarise and explain the following , giving examples and statistics where necessary e.g viewing figures , record sales

Television :  BBC3 and E4

Brief history of channel , links to other channels

Summary of content :genres broadcast, most popular weekly programmes  

Channel identity, statement  or mission 

Most successful recent programmes ( audience figures/critical success )

Any examples of programmes similar in theme /genre to your initial ideas aimed at the required target audience

Music Marketing  :  Atlantic Records and Capital Records 

Brief history of record company, links to other companies or labels

Summary of content : genres released , examples of range of artists

Most successful recent  releases ( sales/critical success )

Any examples of artists/releases similar in style or genre  to your initial ideas aimed at the required target audience

After your research is completed , select which one of the potential  producers you have researched you will be using for your media production, based on which you feel suits your idea/genre/audience most closely. 

COMPONENT 3 PRODUCTION : Initial selection and planning

Your practical coursework tasks will be planned and drafted and then completed by  January 2022

In the next few weeks you will be completing initial research and planning into your chosen brief, planned products and target audience.

  Read the assignment briefs carefully and select which of the options  ( Television or Music Marketing) for a cross-media production  ( 2 linked media products) you will be completing.

 

Summarise the products , producer and audience .

List  any initial ideas about your print and audiovisual products; name of magazine/ artist., detail about genre or narrative etc.

 

PAPER 1 A Key text : Beyonce FORMATION MUSIC VIDEO ( 2016)

VIDEO 

Contexts :    

Summarise the social , political and historical  events and issues  that are directly  referenced  in the video. 

Star persona : 

How does Beyonce present herself in this video ? Personality, use of sexuality and sex appeal , perspective on social events ? Is she just a glamorous pop star dressing up  or expressing something more profound ? Is she representing something beyond herself ? 

Representation :  

Find some examples from the video of the different ways social issues , ethnicity, gender and any other factors  are represented in the video , focusing on social status and power as well as any use or subversion of stereotypes. Look at relevant technical codes like iconography and costume,framing, camera angles and lighting/colour. What are the messages in the video ?

These resources may help :  

Rebecca Fisher excellent video essay

PAPER 1 A BEYONCE Music videos

 

In preparation for our analysis of the key case study ( Beyonce : Formation ) please choose  two other  official  music videos  by Beyonce from throughout her career and summarise how  the following are used in different ways.

You can work individually or in pairs and please publish on the blog by Friday

Style of video  Is the video primarily focused on the artist's performance or a storytelling narrative ?

 Star Persona 

 Which elements of Beyonce's personality and persona does the video focus on and highlight ? Romantic partner, independent woman , social activist ,  sex object , glamorous and aspirational role model ?

Themes  and issues  explored in the song and video  e.g politics, relationships , ambition , love and  commitment 

Representation of gender and ethnicity in the video e.g stereotypes, contrasts, social status etc.

Technical codes to support your points e.g costume, performance, body language, lighting and colour, camera angles and shot types, pace of editing  etc.

EXAM QUESTION PAPER 2B : Late Night Woman's Hour

What techniques do radio stations use to both maintain their existing audiences and also develop a wider audience ?  ( 10 marks )

Refer to  Late Night Womans Hour in your answer

You can focus on how much the content, presenters, programme brand  and technical codes of the key text would appeal to the typical Radio 4 listener , and in what ways these elements are trying to reach a new audience. You could also look at how the BBC markets and advertises itself, and how the key text  uses new technologies or different forms of broadcasting to widen its appeal. 

2-5  good points with examples from the programme/channel

Don't necessarily try to cover everything but explain your points with examples

Upload to moodle by Friday

PAPER 2 SECTION B KEY TEXT : Late Night Woman's Hour

                                             

                                                      LATE NIGHT WOMAN'S HOUR  main link

Based on the overview and specific content from the  episodes ( including the episode 'Home' )  explain the following about Late Night Woman's Hour with examples from the program supporting your points

Format ( e.g broadcast/podcast) of show  and links to Woman's Hour


Themes and subjects covered in Late Night Woman's Hour

Structure and content of typical episodes ( interviews, feature pieces, discussion , phone-in , etc.)


Presenters ( age, gender.background,broadcasting history, comparison with previous presenters )

( Emma Barnett, Lauren Laverne )



Use of spoken language ( mode of address, formal/informal, emotional language)

Use of any other audio codes ( background ambience ,music, sting , theme  )

Opportunities for audience feedback

Any marketing /advertising  of  own program and other  BBC content





Target audience of LNWH ( age,gender,class, ethnicity , interests,use of media etc.)

The previous  elements should help you define and explain this

How does this fit with   Radio 4's overall target audience ?

RADIO INDUSTRY RESEARCH TASKS

 Use your class notes and other resources such as this industry resource   answer the following questions.

 Summarise what   podcasting  is and the ways it is different from traditional radio broadcasting for the producers and the audience. Consider the platforms used to promote and deliver podcasts and find a couple of examples.

(beginner's guide for those totally unfamiliar with podcasts)

Also, please subscribe to at least one podcast yourself using whichever format or platform suits you best






Define and give an example of a commercial  and a public Service  radio broadcaster, explaining the key differences.



Explain the purpose, mission and values of the BBC and what it is meant to do for the public.


Give at least one example each of how the BBC broadcasts or provides content nationally, locally and globally 







Content  and style of BBC Radio 4     LINK

  Based on the types of programmes available, the branding of the station , the choice of presenters and listening to the content, explain the general  content, identity and audience of Radio 4 and  give some  examples of speech-based radio programmes from the  station.

RADIO INDUSTRY : Initial research

 

Find  the BBC sounds ( radio) website    :




https://www.bbc.co.uk/sounds



Based on the images on the website and the content, briefly describe and contrast the target audience and genres of sounds ( music genres /spoken word genres   ) covered in the following channels


Radio 1

Radio 3

Radio 4

Music genres may include pop/rap/classical/indie etc. and give a clue to the station's target audience.

Spoken word genres may include chat segments, interviews, podcasts ,documentaries,comedy panel shows, drama, news broadcasts and lifestyle programmes and also give an idea about the station's target audience.

MOCK EXAM PAPER 1 SECTION B ( Film Marketing)

 PAPER 1 Section B  FiIm Marketing    45 minutes 

Submit via the link on moodle by the end of Tuesday January 19

All work must be your own

 a) What is meant by an independent film ? [3]

 b) Briefly explain what vertical integration is. [2]

 c) Explain how independent films use marketing and other methods to target and maximise their potential audience . Refer to  I, Daniel Blake  to support your   points. (10]

 d) Explain how economic contexts and financial considerations  shape mainstream films. Refer to Black Panther  to support your points. [10 ]

SECTION 1B FILM MARKETING : Independent Film

 FILM MARKETING AND PRODUCTION 2 

                                      
                                   

Summarise the key elements of an independent film


https://www.slideshare.net/Katrinabrookes/independent-versus-mainstream-film



KEY TEXT :  I, Daniel Blake ( Loach 2016)



Use this link  and this article as well as your own research and the trailer below to answer the following :



Who is the director of I, Daniel Blake ? Summarise what types of film he makes ( genre, narratives,locations, messages etc.) with other examples of his previous work.

Who are the stars of I,Daniel Blake ? Summarise any previous experience

Is the film low budget or high budget ? How do you know ?



Which companies produced and financed I, Daniel Blake ? Give information about the BBC and BFI in particular.
Why would they be interested in funding and supporting a film like I,Daniel Blake? ?



  
                                                    MARKETING 

The marketing for I,Daniel Blake combined traditional marketing ( poster ,trailer wtc. ) with a more innovative and creative marketing campaign which helped overcome budget limitations and contributed to the film's financial success



Using  the marketing campaign for I,Daniel Blake ( poster,trailer,interviews,  etc.)  explain the following elements about the film.

                            

 Genre ,themes, ideologies and social messages of film, genre, setting, representations, how it targets main target audience and any  secondary audiences, desired response from audience, any critical response or awards

Who do you think is the ideal target audience for the film ? Consider age,location,gender , political beliefs,class,interests

RECEPTION

Compare  these two  newspaper reviews of the film .

Guardian review

Mail online article

The political debate 

What type of audience could   have an oppositional reading of the film ? Consider the political views of the Guardian and The Mail.

How important would large profits be to the makers  of the film and why ?

EXTRA RESOURCES

I, Daniel Blake help sheet

Black Panther help sheet