Contexts :
Summarise the social , political and historical events and issues that are directly referenced in the video.
Star persona :
How does Beyonce present herself in this video ? Personality, use of sexuality and sex appeal , perspective on social events ? Is she just a glamorous pop star dressing up or expressing something more profound ? Is she representing something beyond herself ?
Representation :
Find some examples from the video of the different ways social issues , ethnicity, gender and any other factors are represented in the video , focusing on social status and power as well as any use or subversion of stereotypes. Look at relevant technical codes like iconography and costume,framing, camera angles and lighting/colour. What are the messages in the video ?
These resources may help :
Rebecca Fisher excellent video essay
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