Monday, February 8, 2021

EXAM QUESTION PAPER 2B : Late Night Woman's Hour

What techniques do radio stations use to both maintain their existing audiences and also develop a wider audience ?  ( 10 marks )

Refer to  Late Night Womans Hour in your answer


You can focus on how much the content, presenters, programme brand  and technical codes of the key text would appeal to the typical Radio 4 listener , and in what ways these elements are trying to reach a new audience. You could also look at how the BBC markets and advertises itself, and how the key text  uses new technologies or different forms of broadcasting to widen its appeal. 


2-5  good points with examples from the programme/channel

Don't necessarily try to cover everything but explain your points with examples

Upload to moodle by Friday




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