What techniques do radio stations use to both maintain their existing audiences and also develop a wider audience ? ( 10 marks )
Refer to Late Night Womans Hour in your answer
You can focus on how much the content, presenters, programme brand and technical codes of the key text would appeal to the typical Radio 4 listener , and in what ways these elements are trying to reach a new audience. You could also look at how the BBC markets and advertises itself, and how the key text uses new technologies or different forms of broadcasting to widen its appeal.
2-5 good points with examples from the programme/channel
Don't necessarily try to cover everything but explain your points with examples
Upload to moodle by Friday
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