FILM MARKETING AND PRODUCTION 2
Summarise the key elements of an independent film
https://www.slideshare.net/Katrinabrookes/independent-versus-mainstream-film
KEY TEXT : I, Daniel Blake ( Loach 2016)
Use this link and this article as well as your own research and the trailer below to answer the following :
Who is the director of I, Daniel Blake ? Summarise what types of film he makes ( genre, narratives,locations, messages etc.) with other examples of his previous work.
Who are the stars of I,Daniel Blake ? Summarise any previous experience
Is the film low budget or high budget ? How do you know ?
Which companies produced and financed I, Daniel Blake ? Give information about the BBC and BFI in particular.
Why would they be interested in funding and supporting a film like I,Daniel Blake? ?
MARKETING
The marketing for I,Daniel Blake combined traditional marketing ( poster ,trailer wtc. ) with a more innovative and creative marketing campaign which helped overcome budget limitations and contributed to the film's financial success
Using the marketing campaign for I,Daniel Blake ( poster,trailer,interviews, etc.) explain the following elements about the film.
Genre ,themes, ideologies and social messages of film, genre, setting, representations, how it targets main target audience and any secondary audiences, desired response from audience, any critical response or awards
Who do you think is the ideal target audience for the film ? Consider age,location,gender , political beliefs,class,interests
RECEPTION
Compare these two newspaper reviews of the film .
What type of audience could have an oppositional reading of the film ? Consider the political views of the Guardian and The Mail.
How important would large profits be to the makers of the film and why ?
EXTRA RESOURCES
No comments:
Post a Comment