PAPER 1 Section B FiIm Marketing 45 minutes
Submit via the link on moodle by the end of Tuesday January 19
All work must be your own
a) What is meant by an independent film ? [3]
b) Briefly explain what vertical integration is. [2]
c) Explain how independent films use marketing and other methods to target and maximise their potential audience . Refer to I, Daniel Blake to support your points. (10]
d) Explain how economic contexts and financial considerations shape mainstream films. Refer to Black Panther to support your points. [10 ]
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