Analyse how the technical codes are used to persuade the specific audience at this specific time to buy the product.
You should include the following technical codes and historical contexts :
Layout and design
Lighting and colour
Images
Graphics
Clothing /props/ gesture/expression
Lexis ( language)
Unique selling point
Mode of address
the 1950s consumer and technology boom
the stereotypical housewife
the American dream of success and upward mobility
post-war American wealth
The growth in American suburbs
1950s fashion and film imagery
You should also include analysis of at least two theories
( Hall's Representation Theory , van Zoonen's feminist represention theory etc.)
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