Analyse the " Most shocking second a day Save the Children campaign advert and explain how it uses the following conventions and technical codes to appeal to its audience and achieve its purpose.
General conventions
e.g Campaign name , use of direct/indirect mode of address, purpose ,
How it appeals to audience ( guilt/empathy etc, setting, binary oppositions
Use of camera and editing
e.g use of close ups to show emotion and create empahy , range of shot types in advert
How the advert uses editing ( length/timing/of cuts, order and selection of shots) to structure its narrative and create response in the audience
Props , costume and mise-en-scene
Key objects , how setting is shown clearly , how props and background are used to show the narrative
Lighting and colour
e.g warm/cold lighting, use of darkness and shadow
Sound
Music ?
Sound effects ?
Spoken word ?
How are these used to appeal to the audience and deliver the narrative and messages of the advert
Language
How written/spoken language provides meaning or provokes a response in the audience
Facts and information
Emotive language
Tagline/slogan
Other language
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