KEY TEXT SUMARY : Tide print advert

Analyse how the technical codes are used to persuade the specific audience at this specific time to buy the product.

You should include the following technical codes and historical contexts : 

Layout and design

Lighting and colour

Images

Graphics

Clothing /props/ gesture/expression

Lexis ( language)

Unique selling point

Mode of address



the 1950s consumer and technology  boom

the stereotypical housewife

the American dream of success and upward mobility

post-war American wealth

The growth in American suburbs

1950s fashion and film imagery



You should also include analysis of at least two theories

( Hall's Representation Theory  , van Zoonen's feminist represention theory  etc.)

CHARITY ADVERT Analysis 1 MOST SHOCKING SECOND A DAY

 Analyse the " Most shocking second a day     Save the Children campaign advert and explain how it uses the following conventions and technical codes to appeal to its audience and achieve its purpose.

General conventions

e.g  Campaign name , use of direct/indirect mode of address, purpose , 

       How it appeals to audience ( guilt/empathy etc, setting, binary oppositions

Use of camera and editing

e.g use of close ups to show emotion and create empahy , range of shot types in advert

How the advert uses editing ( length/timing/of cuts, order and selection of shots) to structure its narrative and create response in the audience 

Props , costume and mise-en-scene

Key objects , how setting is shown clearly , how props and background are used to show the narrative

Lighting and colour

e.g warm/cold lighting, use of darkness and shadow  

Sound 

Music ?

Sound effects ?

Spoken word ?

How are these used to appeal to the audience and deliver the narrative and messages of the advert

Language  

How written/spoken language provides meaning or provokes a response in the audience

Facts and information

Emotive language

Tagline/slogan

Other language

SHOT TYPES

 USE THIS GUIDE TO HELP

Studiobinder : SHOT SIZES VIDEO

CHARITY ADVERTS : Introduction

Find 2 charity adverts and summarise the following

1 PURPOSE 

To raise money, raise awareness of a social/health issue, to change behaviour in the audience or a combination of these ?  

2 AUDIENCE APPEAL

How do they try and achieve their purpose ? Through empathy, guilt, fear , humour ? 

SOME EXAMPLES

MORE EXAMPLES FROM YOUTUBE

 

INDUCTION : Written Task

BLOG INSTRUCTIONS

You need to complete a written report as part of induction  as a chance to demonstrate your specific areas of  interest in the media and to introduce you to some of the key concepts you will study.


INDUCTION REPORT TASK

Explore how gender is represented  in at least three examples from  the media ( TV,magazines , music videos , games, , film, TV advertising etc) .  You should include both print and audiovisual examples.

You should look at how the media texts reinforce or challenge positive or negative stereotypes about men and/or women  and how this connects with the genre, purpose ( to entertain , inform , sell a product etc.)  and narrative ( story ) of the media text.

What type of product are you analysing?
Who is the target audience ? How can you tell?
Who is being represented and how ?


You should try and use examples of  technical codes ( e.g  camera angles, use of colour , sounds, props, costume , facial expression etc. ) to support your points .


EDIT : You should also include examples where stereotypes and expectations about representation are subverted or challenged.   

Please refer to Stuart Hall's Representation theory in your answer


600 words MINIMUM  PUBLISH ON THE BLOG 

DEADLINE  Monday September 21