Analyse how the Water Aid charity advert Rain for Good uses its technical codes to provoke responses, emotions and connections with its target audience.
How is the UK represented in the advert ?
Who are the target audience ? How can you tell ?
How is the landscape of Africa represented in the advert ?
How are the people in Africa represented in the advert ? Focus on the main character as well as
How is the UK represented in the advert ?
Who are the target audience ? How can you tell ?
How is the landscape of Africa represented in the advert ?
How are the people in Africa represented in the advert ? Focus on the main character as well as
other people you see.
What is the central message of the advert and how does it achieve this ? Look at techniques to appeal to the audience and the technical codes used.
Does the advert follow or subvert the conventions of the charity advert genre ? Compare with other adverts you have seen which focus on negative emotions and representations and focus on a narrative of a victim that need saving. Water Aid's previous campaign is good for a comparison too.
What is the central message of the advert and how does it achieve this ? Look at techniques to appeal to the audience and the technical codes used.
Does the advert follow or subvert the conventions of the charity advert genre ? Compare with other adverts you have seen which focus on negative emotions and representations and focus on a narrative of a victim that need saving. Water Aid's previous campaign is good for a comparison too.
(https://www.youtube.com/watch?v=szT7grQnHRU)
Give specific examples of technical codes ( camera shots , lighting, graphics etc. ) to support your points
Give specific examples of technical codes ( camera shots , lighting, graphics etc. ) to support your points
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