FILM MARKETING AND PRODUCTION 2
Summarise the following information and main points about Black Panther's INDUSTRY AND CULTURAL CONTEXTS with key facts from the resources below
INDUSTRY
PRODUCTION
Ownership : Disney as multinational conglomerate
Horizontal and vertical integration...give examples of other companies and film production stages the company owns
Distribution in cinemas/online /DVD
Production budget ? How does this affect the production values of the film ? i.e how expensive (high) or cheap ( low) the film looks and sounds and how this relates to its budget, genre etc.
MARKETING
Marketing budget ?
Summarise content and technical/genre codes of trailer and poster and how this appealed to its target audience and sold the film simply and effectively
360 degrees multimedia and international campaign
Merchandising e.g Hasbro toys
Expensive advertising slots e.g Superbowl 2018
RECEPTION
Box office profits ?
Awards ?
CULTURAL CONTEXTS
Summarise these and how they connect to themes of film
e.g Black Panther Party
Oscarssowhite
Analyse and explain the MARKETING CAMPAIGN for Black Panther ( small-scale or large and wide-reaching, formats , platforms, methods used in trailer/posters to maximise audience appeal and sell the film, any other techniques ) and how audiences were targeted to maximise profit.
Posters and trailer
1 Why is Black Panther defined as a mainstream film ? Explain how the key areas of text , audience and industry apply to the film with some facts and detailed information where necessary
TEXT
GENRES and GENRE CONVENTIONS used in film and marketing materials such as trailers and posters ( mainstream aappeal e.g familiar and traditional conventions of key genres e.g action, scifi, superhero )
NARRATIVE AND THEMES ( straightforward and clear story with action elements, upbeat ending etc. or experimental structure and downbeat/sad ending , mainstream themes designed to appeal to the audience such as heroism, freedom etc.)
AUDIENCE As a mainstream film the audience is defined as mainstream rather than niche, large, often passive and usually younger . Traditionally a mainstream audience would have been largely defined as white and films aimed at a black or Asian audience were automatically classed as niche.
These boundaries may be starting to breakdown with the mainstream or crossover appeal of films such as Parasite and Black Panther.
The job of the producers is to successfully target, maximise and retain their audience to maximise the profits for the industry.
PRODUCER ( who made the film ? )
OWNERSHIP ( small independent company or global multinational corporation )
FRANCHISE ( is film a sequel, a spinoff, or part of existing franchise or range of films that would help maximise audience and profits )
BUDGET ( small or large, production.marketing etc.)
FUNDING AND PLANNING ( where did the money come from ? Range of small distributors ore one corporation ? How was the film created ? Script and director first or led by producer ? )
STARS ( mainstream stars that would also increase budget/possible profits/size of audience ? )
MARKETING CAMPAIGN ( small-scale or large and wide-reaching, formats , platforms, methods used in trailer/poster to maximise audience )
DISTRIBUTION ( small amount of targeted cinemas or wide release schedule across different formats and platforms )
PROFITS AND RECEPTION ( How much money has the film made so far ? )
LINKS TO OTHER PRODUCTS (e.g soundtrack,games, other films,,merchandise, sequels )
Here are some links to help
OVERVIEW : MAINSTREAM FILM AND STAGES OF PRODUCTION
BLACK PANTHER : KEY PRODUCTION AND CONTEXT INFORMATION
BUDGET AND BOX OFFICE BREAKDOWN
OWNERSHIP
Summarise the following and explain how they link to the film Black Panther :
The Black Panthers
Afrofuturism
oscarssowhite
TASK 1 MAINSTREAM AND INDEPENDENT FILMS
What are the main differences between a mainstream and an independent film ?INTRO TASK : Answer the following questions about Black Panther
1 Why is Black Panther defined as a mainstream film ? Explain how the key areas of text , audience and industry apply to the film with some facts and detailed information where necessary. This should cover :
Genres and genre conventions the film uses to appeal to a wide audience of mainstream genres
Is the film part of an ongoing franchise with links to other media products and therefore a large preexisting audience ?
Narrative structure : is the film linear and have a clear and upbeat ending ? Any room for a sequel ?
Themes such as heroism ,freedom etc. that would appeal to the mainstream audience
Who produced and finance the film ? What was the budget for production ?
How large-scale was the distribution ?
How financially successful was it ?
Does it also have any of the key features more typical of an independent film ?
2 How does Black Panther fit into the Marvel franchise and universe ?
3 What makes it different from other films in the Marvel cinematic universe ?
Consider the narrative of the film ,characters, critical response, range of audiences
4 What made it successful ?
Consider the film itself, the star, the existing fanbase , the cultural contexts of its release e.g BLM , oscars so white , the range of audiences.
Complete a written case study of the game focusing on all of these elements, using the information from the video links and websites.
