Monday, December 14, 2020

HOW MAINSTREAM FILMS ARE PRODUCED AND MARKETED ( Black Panther )

Summarise the following information and main points about Black Panther's  INDUSTRY AND CULTURAL CONTEXTS with key facts from the resources below 



 

INDUSTRY

PRODUCTION

Ownership : Disney as multinational conglomerate

Horizontal and vertical integration...give examples of other companies and film production stages the company owns


Distribution in cinemas/online /DVD 

Production budget ?  How does this affect the production values of the film ?  i.e how expensive (high) or cheap ( low) the film looks and sounds and how this relates to its budget, genre etc.


MARKETING

Marketing budget ?

Summarise content and technical/genre  codes of trailer and poster and how this appealed to its target   audience and sold the film simply and effectively


360 degrees multimedia and international campaign

Merchandising e.g Hasbro toys

Expensive advertising slots e.g Superbowl 2018

 

RECEPTION

Box office profits ?

Awards ?



CULTURAL CONTEXTS

Summarise these and how they connect to themes of film 


e.g Black Panther Party

Afrofuturism

Oscarssowhite




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