PAPER 1 Section B FILM MARKETING : Mainstream and independent films

TASK 1 MAINSTREAM AND INDEPENDENT FILMS 

What are  the main differences between a mainstream and an independent film ? 

Focus on the key elements of text, audience and industry that we discussed

Use the following to help :

https://www.slideshare.net/Katrinabrookes/independent-versus-mainstream-film

TASK 2 :   MAINSTREAM FILM : BLACK PANTHER 

 INTRO TASK : Answer the following questions about Black Panther  

1 Why is Black Panther defined as a mainstream film ?  Explain how the key areas of text , audience and industry apply to the film with some facts and detailed information where necessary. This should cover :

Genres and genre conventions the film uses to appeal to a wide audience of mainstream genres

Is the film part of an ongoing franchise with links to other media products and therefore a large preexisting audience ?

Narrative structure : is the film linear and have a clear and upbeat ending ? Any room for a sequel ? 

Themes such as heroism ,freedom etc. that would appeal to the mainstream audience

Who produced and finance the film ? What was the budget for production ?

How large-scale was the distribution ? 

How financially successful was it ?

  Does it also have any of the key features more typical of an independent film ?

2 How does Black Panther fit into the Marvel franchise and universe ?

3 What makes it different from other films in the Marvel cinematic universe ? 

Consider  the narrative of the film ,characters, critical response, range of audiences

4 What  made it successful ? 

Consider the film itself, the star, the existing fanbase , the cultural contexts of its release e.g  BLM , oscars so white , the range of audiences.