PAPER 2C MAGAZINES Key text 1 VOGUE

PAPER 2C MAGAZINES 
Key Text 1 : Vogue Magazine ( 1965)

VOGUE MAGAZINE : wikipedia

A brief history of Vogue :  video




1  Summarise the key change in social attitudes  to gender that happened in the 1960s , as well as changes to the  economy ,consumer goods,travel.food and  culture such as fashion and music

Use these links  to help

The Changing Role of Women in the 1960s – BBC History File    

Historic UK article UK in the 1960s

Timeline of women's rights in the UK

These key changes  could include : 

 • Increased opportunities for women to have jobs – be more than wife or mother. • Developments – women attending university – intellectual and financial freedom – greater expectations. • Woman realised they were being badly treated – not paid the same as men for example. • Advertisements criticised for offering a limited view of women. 
• Betty Friedan (American feminist) – ‘women are shown solely as: men’s wife, mother, love object, dishwasher, cleaner and never as a person’. 
• Women’s rights ‘hot news’ by the end of the 1960s – women’s liberation movement – shocking for some. • Demands for equal pay/ opportunities – protests/ marches. • Advertisers ‘unsure how to react’ to the women’s movement – advert for intercity – women singing about their rights - but heading home before their husbands find out







2  Analyse the following sections of the Vogue key text magazine for technical codes and how they represent and appeal to  their historical target  audience , including reference to any of the changes explained above 

 Front cover of magazine
 Contents page (p.3)
 Feature: 'Money: Questions and Answers' by Sheila Black (p.14, 18)
 Advert: Revlon 'The applied art of eye-making' (p.17)

A LINK   ( Find Vogue in second half of document  )



 pinterest  link to full copy  of Vogue July 1965 issue