Refer to Zoella ( blog /youtube/other channels ) and the Attitude website to support your answer. [30 marks]
50 minutes-1 hour 2-3 pages
Brief 1-2 sentence introduction explaining how you will be answering the question
Main points evaluating and applying the theory ( and any other content) to the texts, with specific examples from the texts to support your points
You need to :
Explain the key points of the theory including how modern online audiences are described as active,interactive and individual "prosumers".
Use specific and relevant examples from the key texts to explain how audiences can be seen as active (website features , content of articles and pages, specific links to social media, range and type of opportunities for feedback and interaction e.g Zoella's youtube or Q and A, Attitude's social media accounts )
How far is this true ? Do both texts encourage their different audiences to be equally genuinely active or interactive and to "talk back" to the producer ? Are more traditional methods and media used ? How does this relate to their different target audiences ?
Conclusion : evaluate how far you agree with the theory in general and whether it fully explains how online life and social media works for young modern audiences.. Are all modern and young audiences active ? Is social or online media different from traditional media in its relationship to audiences ? How important are other factors in how media is consumed , such as audience identity, media power , repetition of familiar stereotypes etc
You can use other theories and concepts such as parasocial interaction to support your points .
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