PAPER 2 SECTION B KEY TEXT : Late Night Woman's Hour

                                             

                                                      LATE NIGHT WOMAN'S HOUR  main link

Based on the overview and specific content from the  episodes ( including the episode 'Home' )  explain the following about Late Night Woman's Hour with examples from the program supporting your points

Format ( e.g broadcast/podcast) of show  and links to Woman's Hour


Themes and subjects covered in Late Night Woman's Hour

Structure and content of typical episodes ( interviews, feature pieces, discussion , phone-in , etc.)


Presenters ( age, gender.background,broadcasting history, comparison with previous presenters )

( Emma Barnett, Lauren Laverne )



Use of spoken language ( mode of address, formal/informal, emotional language)

Use of any other audio codes ( background ambience ,music, sting , theme  )

Opportunities for audience feedback

Any marketing /advertising  of  own program and other  BBC content





Target audience of LNWH ( age,gender,class, ethnicity , interests,use of media etc.)

The previous  elements should help you define and explain this

How does this fit with   Radio 4's overall target audience ?

RADIO INDUSTRY RESEARCH TASKS

 Use your class notes and other resources such as this industry resource   answer the following questions.

 Summarise what   podcasting  is and the ways it is different from traditional radio broadcasting for the producers and the audience. Consider the platforms used to promote and deliver podcasts and find a couple of examples.

(beginner's guide for those totally unfamiliar with podcasts)

Also, please subscribe to at least one podcast yourself using whichever format or platform suits you best






Define and give an example of a commercial  and a public Service  radio broadcaster, explaining the key differences.



Explain the purpose, mission and values of the BBC and what it is meant to do for the public.


Give at least one example each of how the BBC broadcasts or provides content nationally, locally and globally 







Content  and style of BBC Radio 4     LINK

  Based on the types of programmes available, the branding of the station , the choice of presenters and listening to the content, explain the general  content, identity and audience of Radio 4 and  give some  examples of speech-based radio programmes from the  station.

RADIO INDUSTRY : Initial research

 

Find  the BBC sounds ( radio) website    :




https://www.bbc.co.uk/sounds



Based on the images on the website and the content, briefly describe and contrast the target audience and genres of sounds ( music genres /spoken word genres   ) covered in the following channels


Radio 1

Radio 3

Radio 4

Music genres may include pop/rap/classical/indie etc. and give a clue to the station's target audience.

Spoken word genres may include chat segments, interviews, podcasts ,documentaries,comedy panel shows, drama, news broadcasts and lifestyle programmes and also give an idea about the station's target audience.

MOCK EXAM PAPER 1 SECTION B ( Film Marketing)

 PAPER 1 Section B  FiIm Marketing    45 minutes 

Submit via the link on moodle by the end of Tuesday January 19

All work must be your own

 a) What is meant by an independent film ? [3]

 b) Briefly explain what vertical integration is. [2]

 c) Explain how independent films use marketing and other methods to target and maximise their potential audience . Refer to  I, Daniel Blake  to support your   points. (10]

 d) Explain how economic contexts and financial considerations  shape mainstream films. Refer to Black Panther  to support your points. [10 ]

SECTION 1B FILM MARKETING : Independent Film

 FILM MARKETING AND PRODUCTION 2 

                                      
                                   

Summarise the key elements of an independent film


https://www.slideshare.net/Katrinabrookes/independent-versus-mainstream-film



KEY TEXT :  I, Daniel Blake ( Loach 2016)



Use this link  and this article as well as your own research and the trailer below to answer the following :



Who is the director of I, Daniel Blake ? Summarise what types of film he makes ( genre, narratives,locations, messages etc.) with other examples of his previous work.

Who are the stars of I,Daniel Blake ? Summarise any previous experience

Is the film low budget or high budget ? How do you know ?



Which companies produced and financed I, Daniel Blake ? Give information about the BBC and BFI in particular.
Why would they be interested in funding and supporting a film like I,Daniel Blake? ?



  
                                                    MARKETING 

The marketing for I,Daniel Blake combined traditional marketing ( poster ,trailer wtc. ) with a more innovative and creative marketing campaign which helped overcome budget limitations and contributed to the film's financial success



Using  the marketing campaign for I,Daniel Blake ( poster,trailer,interviews,  etc.)  explain the following elements about the film.

                            

 Genre ,themes, ideologies and social messages of film, genre, setting, representations, how it targets main target audience and any  secondary audiences, desired response from audience, any critical response or awards

Who do you think is the ideal target audience for the film ? Consider age,location,gender , political beliefs,class,interests

RECEPTION

Compare  these two  newspaper reviews of the film .

Guardian review

Mail online article

The political debate 

What type of audience could   have an oppositional reading of the film ? Consider the political views of the Guardian and The Mail.

How important would large profits be to the makers  of the film and why ?

EXTRA RESOURCES

I, Daniel Blake help sheet

Black Panther help sheet

SECTION 1B : Independent film intro

 FILM MARKETING AND PRODUCTION 2 

                                      
                                   

Summarise the key elements of an independent film


https://www.slideshare.net/Katrinabrookes/independent-versus-mainstream-film



KEY TEXT :  I, Daniel Blake ( Loach 2016)

What clues are there to why this is an independent film ?