You will look at the role played by blogs and websites in the media today, exploring the way in
which these convergent media platforms increasingly overlap, as well as investigating the potential that they offer for self-representation.
The changing relationship between media producers and audiences will be considered, as the idea that media consumers have now become producers who regularly and actively participate in the creation and dissemination of media content online.
The impact of digitally convergent media platforms on media production, distribution and
circulation will also be explored.
Text 1 : " Zoella " : GENERAL ANALYSIS
You should be mainly analysing her blog and her youtube channels ( the archived Zoella content and her recent Zoe Sugg channel ) as well as her other outlets on insta,twitter etc.
Analyse and summarise the content and purpose of her blog/ youtube channel and insta
What areas of life does she focus on ?
Who is her main target audience ?
Does she simply entertain her audience or support,give advice and educate ?
What is her mode of address ?
Are there any differences between the content and purpose of her various blogs and online channels ?
Are there any differences between the content and purpose of her various blogs and online channels ?
How does Zoella produce income ? This link will help and here's an article about youtube and its income channels
How can her audience interact with or give feedback to Zoella/Zoe ? Here's an article about Zoella's rise to success and how she relates to her audience
Define parasocial interaction in your own words
Summarise the representation of gender as well as other representations such as age , class or ethnicity that are most dominant in her blogs. You can also explain any use of stereotypes and gender performativity along with relevant technical codes such as body language, use of colour, props and formatting.
What are the main differences between Zoella and Zoe Sugg as representations ?
How has her content , representation of herself and the use of technical codes in her youtube videos changed over time ? Analyse the earliest and latest videos on her youtube channel
THEORY : Butler
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