TELEVISION POSTERS
Complete the following categories as listed to help plan key content of your production and initial ideas about the audiovisual production. This will help ensure the print task ( magazine cover/article or DVD covers/poster ) are effective and you have a clear concept of your cross-media production and the tasks relate to each other effectively.
Artist /programme title ( must be a new original artist or programme )
Genre ( including any related subgenres )
Brief summary of artist / programme (biography / overall content, characters and themes)
Similar artists/programmes ( similar in genre/audience and must have been released by target producer )
Song to use / TV episode plot summary
( the song you use can be an existing release but must not have an official music video)
Initial Narrative/ performance ideas for video/sequence
Initial ideas for use or subversions of genre conventions
Initial ideas for use of technical codes in video/sequence e.g lighting, settings , props and costume, use of camera
You need to research information about the potential producers of your media products to ensure that any ideas you have are well-targeted and suitable.
Depending upon which brief you have chosen , summarise and explain the following , giving examples and statistics where necessary e.g viewing figures , record sales
Brief history of channel , links to other channels
Summary of content :genres broadcast, most popular weekly programmes
Channel identity, statement or mission
Most successful recent programmes ( audience figures/critical success )
Any examples of programmes similar in theme /genre to your initial ideas aimed at the required target audience
Music Marketing : Atlantic Records and Capital Records
Brief history of record company, links to other companies or labels
Summary of content : genres released , examples of range of artists
Most successful recent releases ( sales/critical success )
Any examples of artists/releases similar in style or genre to your initial ideas aimed at the required target audience
After your research is completed , select which one of the potential producers you have researched you will be using for your media production, based on which you feel suits your idea/genre/audience most closely.
Your practical coursework tasks will be planned and drafted and then completed by January 2022
In the next few weeks you will be completing initial research and planning into your chosen brief, planned products and target audience.
Read the assignment briefs carefully and select which of the options ( Television or Music Marketing) for a cross-media production ( 2 linked media products) you will be completing.
Summarise the products , producer and audience .
List any initial ideas about your print and audiovisual products; name of magazine/ artist., detail about genre or narrative etc.
Contexts :
Summarise the social , political and historical events and issues that are directly referenced in the video.
Star persona :
How does Beyonce present herself in this video ? Personality, use of sexuality and sex appeal , perspective on social events ? Is she just a glamorous pop star dressing up or expressing something more profound ? Is she representing something beyond herself ?
Representation :
Find some examples from the video of the different ways social issues , ethnicity, gender and any other factors are represented in the video , focusing on social status and power as well as any use or subversion of stereotypes. Look at relevant technical codes like iconography and costume,framing, camera angles and lighting/colour. What are the messages in the video ?
These resources may help :
Rebecca Fisher excellent video essay
In preparation for our analysis of the key case study ( Beyonce : Formation ) please choose two other official music videos by Beyonce from throughout her career and summarise how the following are used in different ways.
You can work individually or in pairs and please publish on the blog by Friday
Style of video Is the video primarily focused on the artist's performance or a storytelling narrative ?
Star Persona
Which elements of Beyonce's personality and persona does the video focus on and highlight ? Romantic partner, independent woman , social activist , sex object , glamorous and aspirational role model ?
Themes and issues explored in the song and video e.g politics, relationships , ambition , love and commitment
Representation of gender and ethnicity in the video e.g stereotypes, contrasts, social status etc.
Technical codes to support your points e.g costume, performance, body language, lighting and colour, camera angles and shot types, pace of editing etc.
What techniques do radio stations use to both maintain their existing audiences and also develop a wider audience ? ( 10 marks )
Refer to Late Night Womans Hour in your answer
You can focus on how much the content, presenters, programme brand and technical codes of the key text would appeal to the typical Radio 4 listener , and in what ways these elements are trying to reach a new audience. You could also look at how the BBC markets and advertises itself, and how the key text uses new technologies or different forms of broadcasting to widen its appeal.
2-5 good points with examples from the programme/channel
Don't necessarily try to cover everything but explain your points with examples
Upload to moodle by Friday