PAPER 1 A Key text : Beyonce FORMATION MUSIC VIDEO ( 2016)

VIDEO 

Contexts :    

Summarise the social , political and historical  events and issues  that are directly  referenced  in the video. 

Star persona : 

How does Beyonce present herself in this video ? Personality, use of sexuality and sex appeal , perspective on social events ? Is she just a glamorous pop star dressing up  or expressing something more profound ? Is she representing something beyond herself ? 

Representation :  

Find some examples from the video of the different ways social issues , ethnicity, gender and any other factors  are represented in the video , focusing on social status and power as well as any use or subversion of stereotypes. Look at relevant technical codes like iconography and costume,framing, camera angles and lighting/colour. What are the messages in the video ?

These resources may help :  

Rebecca Fisher excellent video essay

PAPER 1 A BEYONCE Music videos

 

In preparation for our analysis of the key case study ( Beyonce : Formation ) please choose  two other  official  music videos  by Beyonce from throughout her career and summarise how  the following are used in different ways.

You can work individually or in pairs and please publish on the blog by Friday

Style of video  Is the video primarily focused on the artist's performance or a storytelling narrative ?

 Star Persona 

 Which elements of Beyonce's personality and persona does the video focus on and highlight ? Romantic partner, independent woman , social activist ,  sex object , glamorous and aspirational role model ?

Themes  and issues  explored in the song and video  e.g politics, relationships , ambition , love and  commitment 

Representation of gender and ethnicity in the video e.g stereotypes, contrasts, social status etc.

Technical codes to support your points e.g costume, performance, body language, lighting and colour, camera angles and shot types, pace of editing  etc.

EXAM QUESTION PAPER 2B : Late Night Woman's Hour

What techniques do radio stations use to both maintain their existing audiences and also develop a wider audience ?  ( 10 marks )

Refer to  Late Night Womans Hour in your answer

You can focus on how much the content, presenters, programme brand  and technical codes of the key text would appeal to the typical Radio 4 listener , and in what ways these elements are trying to reach a new audience. You could also look at how the BBC markets and advertises itself, and how the key text  uses new technologies or different forms of broadcasting to widen its appeal. 

2-5  good points with examples from the programme/channel

Don't necessarily try to cover everything but explain your points with examples

Upload to moodle by Friday