PAPER 2 : Online Media 1 : ZOELLA

SOCIAL MEDIA IN THE ONLINE AGE

You will look at the role played by blogs and websites in the media today, exploring the way in
which these convergent media platforms increasingly overlap, as well as investigating the potential that they offer for self-representation.

The changing relationship between media producers and audiences will be considered, as the idea that media consumers have now become producers who regularly and actively participate in the creation and dissemination of media content online.

The impact of digitally convergent media platforms on media production, distribution and

circulation will also be explored.



  Text 1  : " Zoella "  : GENERAL ANALYSIS 

You should be mainly analysing her  blog and her  youtube channels  ( the archived  Zoella content and her recent  Zoe Sugg channel ) as well as her other outlets on insta,twitter etc.




Analyse and summarise the  content and purpose  of her blog/ youtube channel and insta

What areas of life does she focus on ?
Who is her main target audience ?

Does she simply entertain her audience or support,give advice and educate ?

What is her mode of address ?

Are there any differences between the  content and purpose of her various blogs and online channels ?

How does Zoella produce  income ? This link  will help and here's an article about youtube and its income channels




How can her audience interact with  or give feedback to Zoella/Zoe ? Here's an article about Zoella's rise to success and how she relates to her audience

Define parasocial interaction in your own words




Summarise the representation of gender as well as other representations  such as age , class or ethnicity that are most dominant in her blogs. You can also explain any use of stereotypes and  gender performativity along with relevant technical codes such as body language, use of colour, props and formatting.

What are the main differences between Zoella and Zoe Sugg as representations ?

How has her content , representation of herself and the use of technical codes in her youtube videos changed over time ?  Analyse the earliest and latest videos on her youtube channel 

THEORY  : Butler

PAPER 2 Section A TELEVISION EXAM QUESTION ( text)

Apply Neale's genre theory to your chosen television texts 

 Life on Mars s1 ep1 and The Bridge s3 ep1

 ( 30 marks ) ( 1200-2000 words approximately  )

You should explore all relevant parts of Neale's genre theory and how it applies to your texts , such as use and subversion of genre conventions , hybrid genre and subgenres, how genres evolve and develop and also the way certain  genres are popularised and  marketed to audiences . You can also mention any other relevant points about genre and narrative to develop your answer 

Here are some exemplar responses for a different question on the same texts

This structure may be useful :

POINTS ( several relevant effective and detailed points )

e.g 

Use and subversion of genre conventions

Development and history of specific genre or subgenre  

Any issues of representation of gender, social issues, ethnicity, time period, national identity etc. in programme /genre/subgenre  

Main character and how they link to audience expectations, representation of gender etc. and genre conventions 

EVIDENCE

Specific and relevant examples from the episodes , focusing on technical codes such as camera shots, lighting and colour ,setting , stock characters etc, 

EXPLAIN

Develop your point , contrast to other texts tor other points you've made, link to theory,  make further related points about technical codes 

 

PAPER 2 TELEVISION Key text 2 THE BRIDGE series 3 episode 1

1  Research and summarise  the key events of series 1 and 2 , particularly any information about Sigga's  previous   partner.

wikipedia page

2 Watch  Series 3 episode 1 on iplayer

KEY TEXT EPISODE   SERIES 3 EPISODE 1      LINK

Answer these questions

1  What genre conventions of crime drama did the episode include ?

( characters, themes, events , technical codes )

2  What genre conventions of  the subgenre of Nordic Noir did the episode include ?

( social themes, dark mood, use of violence )

Refer and summarise the history of Nordic Noir and refer to key conventions, writers , characters and programmes

Feature length documentary ( focus on Nordic Noir history and fiction

good article about Nordic Noir and list of key television programmes

50 seconds of Nordic Noir

3  Summarise the main character  of Sigga  ( the lead investigator)

( personality. relationships, methods )

5  Would you define the narrative and plot  as single strand or multi strand  ?  Restricted or unrestricted narrative ?

5  Which narrative elements , plot strands and enigmas were resolved by the end of the episode and which were unresolved ?